Tag Archives: ZYNGA

Zynga.com Open For Playing Top Games

zynga

Zynga.com’s games platform is now live in beta mode — and you can find it here.

The platform is launching with just five Zynga games: CityVille, CastleVille, Hidden Chronicles, Words With Friends and Zynga Poker. When entering any of these games from the platform, the user is prompted to connect with Facebook. A quick tutorial walks new players through platform features regardless of which game a new user enters.

We took a quick test drive of CastleVille and found our kingdom exactly as we left it on Facebook. We observe that the game loaded approximately in the same amount of time it takes to launch CastleVille on Facebook (from the point of clicking “Play” to the point where we’re actually playing the game). Also of note, the right-hand chat and live feed bar that distinguishes gameplay between the two platforms is also apparently not viewable in full screen mode on Zynga.com.

via Zynga games platform is now live in beta.

Zynga.com Open For Playing Top Games

zynga

Zynga.com’s games platform is now live in beta mode — and you can find it here.

The platform is launching with just five Zynga games: CityVille, CastleVille, Hidden Chronicles, Words With Friends and Zynga Poker. When entering any of these games from the platform, the user is prompted to connect with Facebook. A quick tutorial walks new players through platform features regardless of which game a new user enters.

We took a quick test drive of CastleVille and found our kingdom exactly as we left it on Facebook. We observe that the game loaded approximately in the same amount of time it takes to launch CastleVille on Facebook (from the point of clicking “Play” to the point where we’re actually playing the game). Also of note, the right-hand chat and live feed bar that distinguishes gameplay between the two platforms is also apparently not viewable in full screen mode on Zynga.com.

via Zynga games platform is now live in beta.

FarmVille Gets Real With Hasbro

FarmVille Gets Real With Hasbro

Zynga has partnered with Hasbro to develop a wide range of toy and gaming experiences based on Zynga’s most popular Facebook games and characters.

In other words, we could see a board game of FarmVille, Words With Friends or CityVille in the not too distant future. In addition, we could potentially see action figures based on some of its game characters.

Merchandising around videogames is not new, and has recently spread like wildfire to mobile and social gaming with rising stars like Rovio’s Angry Birds or ZeptoLab’s Cut the Rope.

In a press release, Zynga says Hasbro has obtained the license to develop and distribute a wide range of product lines based on Zynga’s game brands, but does not get into too many details.

It also says the deal covers opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands, it said. Could we see a co-branded Words With Friends Scrabble game?

Hasbro already has a long-standing relationship with Electronic Arts, which publishes such titles as Scrabble and Monopoly across many platforms.

via Zynga Inks Deal With Hasbro to Bring FarmVille Into the Real World – Tricia Duryee – Commerce – AllThingsD.

FarmVille Gets Real With Hasbro

FarmVille Gets Real With Hasbro

Zynga has partnered with Hasbro to develop a wide range of toy and gaming experiences based on Zynga’s most popular Facebook games and characters.

In other words, we could see a board game of FarmVille, Words With Friends or CityVille in the not too distant future. In addition, we could potentially see action figures based on some of its game characters.

Merchandising around videogames is not new, and has recently spread like wildfire to mobile and social gaming with rising stars like Rovio’s Angry Birds or ZeptoLab’s Cut the Rope.

In a press release, Zynga says Hasbro has obtained the license to develop and distribute a wide range of product lines based on Zynga’s game brands, but does not get into too many details.

It also says the deal covers opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands, it said. Could we see a co-branded Words With Friends Scrabble game?

Hasbro already has a long-standing relationship with Electronic Arts, which publishes such titles as Scrabble and Monopoly across many platforms.

via Zynga Inks Deal With Hasbro to Bring FarmVille Into the Real World – Tricia Duryee – Commerce – AllThingsD.