Mozilla CEO Gary Kovacs took the TED stage Tuesday morning to introduce Collusion, a Firefox browser add-on that lets you track who’s tracking you across the web for behavioral targeting purposes.
Describing the medium as “an area of consumer protection that’s almost entirely naked,” Kovacs argued that the price we’re now being asked to pay for connectivenss is our privacy, and in turn, it’s “now time for us to watch the watchers.”
Collusion looks to offer more transparency to users by creating a visualization of how your data is being spread to different companies as you navigate the web. Each time it detects data being sent to a behavioral tracker, it creates a red (advertisers), grey (websites) or blue dot on the visualization and shows the links between the sites you visit and the trackers they work with.