Amazon’s Kindle Fire tablet, one of the hottest gadgets this holiday season because of its low price, has some parents bristling over the simplicity at which children can order from the retail giant and the inability to stop them without crippling the device.

Another concern is over theft or losing the device, which can be then easily be accessed for purchases unless a user sets a password to lock the screen when it’s not in use.

What happens is that when you order a Kindle Fire – which differs from the Kindle reader by allowing users to browse the web, play games, video and music – it comes with your Amazon account information preloaded, along with “1-Click” ordering. That means anyone who is holding that device can place an order, whether it’s their account or not. No prompts come up to confirm the purchase or ask for a password.

So that means that the itchy fingers of toddlers can click way, including the 3-year-old daughter of Scenic Labs founder Jason Rosenfeld. He says his daughter was using the device and clicked on an image of a children’s product that appeared on the screen because it was in his shopping history — he had browsed the item while holiday shopping on his PC.

Source: Yahoo!