Apple will be opening new store-within-a-store locations in select Target locations later this year, enabling the company to expand its retail reach into smaller metro areas.

According to a source familiar with Apple’s plans, the company plans to begin operating Apple-branded areas within 25 larger Target stores in locations which can’t support a standalone Apple Store.

The initial opening would be a small start, given that Target, the second-largest discount retail chain in the US, operates 1752 stores in the US. Apple has opened 359 of its own retail stores globally, 245 of which are in the US.

via AppleInsider | Apple to open new store-within-a-store outlets inside Target this year.